Go behind the scenes of the S650 Mustang's gestation—and Ford's decision making.
only has a few years left. Ford decided another round of gas-powered Mustangs was good business and the automaker has no qualms about scooping up enthusiasts with fewer alternatives.
"It was absolutely critical to success that [executive chairman] Bill Ford and [Ford CEO] Jim Farley are Mustang advocates," Krenz said."We couldn't have done what we've done if we didn't have their buy-in." It was a passion project, but the team had to justify, at every turn, why they were doing an ICE vehicle when the future of the company was focused on EVs..
After the Mustang was introduced April 17, 1964, four cars were shipped to Europe where, by September, they were racing in France. Ford immediately started advertising the Mustang as a performance vehicle—and it can still be seen on the NASCAR circuit today. The Mustang is also a cultural icon, prominent in movies, videos, and songs, associated with Bullitt, James Bond, Mustang Sally, Taylor Swift, and Justin Bieber.
The current-generation Mustang is the first to go truly global, selling in more than 100 countries. For the seventh generation the team wanted to be edgier, more American heritage while incorporating the drifting culture and gamers who want to set up and program their car the way they like it. Customer expectations of performance and technology have changed with the evolving definition of freedom, says Alicia Agius, Ford head of Strategy and Transformation of Enthusiast Vehicles. The sense of freedom is no longer achieved with a driver's license and full tank of gas. Today it must also include tech for digital freedom. The Mustang team hopes this latest version meets all the lofty expectations and that, if it is the final gas-powered version, that it goes out with a bang.
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