'It's the next paradigm shift for the internet.' Janet Balis, Marketing Practice Leader at EY Consulting, speaks about Web3 at the ForbesCMO Summit. digitalstrategy
JPMorgan Chase CMO Carla Hassan and General Motors Global CMO Deborah Wahl take the Forbes CMO Summit stage with CMO Network Director Seth Matlins.hief marketers, entrepreneurs and leaders are putting their heads together in Miami this week to discuss change, creativity and purpose at the 18th annualCMO Network Director Seth Matlins said in his opening remarks. “It’s a community conversation.”
“Everybody remembers their first concert,” said Wallach. “How can brands play a role in these long-term memories? We want to be the brand that got people the tickets for Harry Styles’ concert and created a memorable experience.”With consumers having unlimited choice in the market today, the constant question facing brands is how to create and sustain cultural relevance.
“Kickstarter started really hot,” said Everette Taylor, CEO of Kickstarter, referencing the first years of the company. When consumers like a company they want it to remain the same. But to stay relevant, Taylor said companies need to persistently take risks and avoid stagnation. His advice for finding creative ideas and strategies? Listen to kids. “They’re the best source of ideas,” Goodby said. “It’s getting back to a state of innocence that makes you see things in a different way for the first time.”
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