'No matter what you're selling...you're still selling to people.' SethMatlins speaks about the marketing industry during opening remarks on Day 2 of the ForbesCMO Summit in Miami, Florida.
JPMorgan Chase CMO Carla Hassan and General Motors Global CMO Deborah Wahl take the Forbes CMO Summit stage with CMO Network Director Seth Matlins.hief marketers, entrepreneurs and leaders are putting their heads together in Miami this week to discuss change, creativity and purpose at the 18th annualCMO Network Director Seth Matlins said in his opening remarks. “It’s a community conversation.”
Jeff Goodby, co-chairman and partner of Goodby Silverstein & Partners, joined Matlins poolside to conclude Day 1, sharing his advice to CMOs and how to come up with creative ideas.Goodby—also known as the creator of the “got milk?” ad campaign—said you know an idea is a good one when you find yourself waking up wanting to work on it.
Jokes rely on surprise, he continued. A successful campaign is often one that includes one memorable, unique sentence.Leaders are recognizing the impact of worker and consumer values, whether it’s sustainability or flexible work. And values differ across generations. And with 81% of Gen Z and Millennials thinking ongoing education is core to their ability for financial stability, Rodney points to TikTok as a driver of information. “TikTok is an undercover learning channel.”The Power Of Digital Data
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