20 years in, Call of Duty is a cultural and financial titan

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20 years in, Call of Duty is a cultural and financial titan
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Call of Duty’s impact on gaming is indisputable. The franchise remains one of the biggest in the world.

A cosplayer posing as Shadow Company from Call of Duty during New York Comic-Con 2023 in October. About 20 years ago as a budding video game critic, I made one of the biggest miscalculations possible in the field: I thought “Call of Duty” had no future.

“There are so many different genres, so many different platform dynamics to consider,” Faries said in an interview with The Washington Post. “It’s all going to come down to amazing gameplay, that’s the core of the experience. But it also shapes how we think expansively about where we show up, and how do we partner with different verticals across different entertainment mediums so it’s really seeping into a bigger, broader conversation.

“Modern Warfare” didn’t just become the template for online competition, it elevated the template. It moved faster like no other game on the PlayStation 3 or Xbox 360, it made finding other teammates easy, and it incentivized infinite replayability with the promise of new weapons and aesthetic bragging rights with online medals.

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