From the archive: A radical truck for a radical strategy: love it or leave it.
From the August 1993 issue of Car and Driver.Bart McLellan, the product planning chief of Dodge Truck, wishes the launch of a new full-size pickup could be like that line in the movie Field of Dreams. The one that goes: 'If you build it, they will come.' But this is real life, and McLellan understands that Dodge will have to overcome fierce brand loyalty in the light-truck business if it is to meet its optimistic sales target of 160,000 trucks.
Starting this fall, Dodge will offer regular-cab versions of all three payload ranges , designated as 1500, 2500, and 3500 models in long- and short-bed form , with either rear- or four-wheel drive. The available engines will be a base 3.9-liter V-6, a 5.2-liter V-8, a 5.9-liter V-8 in light- and heavy-duty spec, and a 5.9-liter six-cylinder Cummins turbo-diesel. The 'iron-Viper' 8.0-liter V-10 will be available by January 1994.
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