From Mitsubishi to Maserati, we handicap the futures of struggling automotive nameplates.
How can all these car brands—“legacy,” EV startup, foreign, and domestic—compete in a quickly changing transportation ecosystem? They can’t. Something’s got to give.We analyze these brands by grouping them under these headings: Do Not Resuscitate, Whistling Past the Junkyard, and Waiting for a Cure.You might argue that some of these brands are healthier than others. But none of them are first, second or third among rivals.
Local automakers have learned from 25-30 years of assembly for brands like Buick how to design, engineer, and build their own marques.Buick has had some US success in the past couple of years. It outsells Cadillac, and the Envista four-door crossover “coupe” is off to a good start, with 28,700 sold through July, though it may be hurting sales of the Buick Envision midsize crossover, which is down 17% for the same period.
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