Stellantis will "shut down" or sell brands that don't make enough money

Analysts suggest the group could look to offload Maserati after it reported an €82 million adjusted operating loss

Stellantis could sell off underperforming brands, boss Carlos Tavares warned, after the automotive powerhouse posted heavily downturned profits for the first half of the year. "If they don't make money, we will shut them down. We cannot afford to have brands that do not make money," he told reporters. Profits for the parent company of Peugeot, Vauxhall, Fiat and others slumped 48% year on year in the first six months of 2024, to €5.6 billion .

Analysts suggest this could prompt Stellantis to put the Italian sports car maker up for sale, reports Automotive News Europe. DS and Lancia, which only marginally contribute to overall group sales, could also be on the chopping block, according to the same analysts. “The brands are here to be leveraged," Tavares told Bloomberg Television. "If they are not able to monetise the value that they represent, then decisions will come.

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