Jack Black as Steve, standing on a castle balcony in A Minecraft Movie.
Trailers are tricky things, yet seem inevitable, for as long as there are movies. Marketing has changed dramatically with the rise of the internet, but condensing a movie into no more than a few minutes remains a popular way to promote upcoming releases. Trailers have thrived and generated buzz, whether shown in cinemas, on television, or now – more often than not – on YouTube.
Sure, the union of two iconic DC heroes was perhaps inevitable, given that “Dawn of Justice” is in the title and alludes to the Justice League, but the whole final act – post the titular fight – could’ve easily been kept out of the marketing.
Release Date June 9, 2017 Director Alex Kurtzman Cast Sofia Boutella , Tom Cruise , Annabelle Wallis , Russell Crowe , Jake Johnson , Courtney B. Vance Runtime 110 minutes 7 'Megalopolis' Director: Francis Ford Coppola Close Almost a decade on from The Mummy, Megalopolis had a trailer that also had to be taken down.
The comedy feels particularly broad and lacks much by way of wit in the trailer, though. The snarky and dry humor of the original film isn't really visible within the trailer for this updated Ghostbusters, and the effects also look particularly garish and unappealing. The things that worked for some people in the final film aren’t really displayed in the trailer, making it a case where the marketing potentially hurt the movie’s chances of finding an audience.
4 'Sonic the Hedgehog' Directed by Jeff Fowler Rounding out the trilogy of poorly executed trailers that were taken down from official YouTube channels, alongside The Mummy and Megalopolis, is Sonic the Hedgehog . When this trailer dropped, you couldn’t turn your head on the internet without seeing someone complaining about how terrible the titular character looked within the world of this film, losing anything by way of charm and instead looking like an uncanny nightmare.
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