Hasselblad True Zoom Joins Lenovo's MotoMod Lineup

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Hasselblad True Zoom Joins Lenovo's MotoMod Lineup
HasselbladMotomodMoto Z

The Hasselblad True Zoom, a camera attachment with 10x optical zoom, is now available for Moto Z phones. Although it boasts impressive zoom capabilities, its 12-megapixel sensor falls short compared to the Moto Z's native camera.

A prestigious brand is joining Lenovo's MotoMod lineup today: it's Hasselblad . Confirming some recent leaks, both companies have just announced the new Hasselblad True Zoom. The True Zoom is a camera attachment that magnetically latches onto the back of the Moto Z and expands the phone's photography prowess by adding optical zoom up to 10x. It will launch in September for $250 when purchased from Verizon, or $299 if you buy it from Motorola.com.

The True Zoom doesn't use the Moto Z's camera at all. It's a completely separate camera with its own 25-250mm (35mm equivalent) lens and 12-megapixel sensor built in. Yes, that's fewer megapixels than the 13MP Moto Z camera and fewer still than the 21MP Moto Z Force. It's also completely powered by the phone's battery, unlike some other MotoMods that have their own internal batteries. Once you attach the True Zoom to any Moto Z phone and hit its power button, the lens juts out and the phone's camera app automatically opens. There's a physical shutter button (in Hasselblad's signature orange), which always feels more satisfying than tapping glass, and right under that is the zoom lever. Hasselblad also built in a Xenon flash, though it won't do you much good for shots where you're zooming into the distance — and that's the whole point of this thing, right? Considering that we're talking about a camera that snaps onto the back of a phone, I was pleased with how comfortable the True Zoom was to handle. I tested it with the Moto Z Play, so the experience might be different with the ultra-thin Moto Z. But the grip is perfectly fine for my big hands. The power button reliably triggers the lens mechanism and camera app every time, so the system works as designed. I just wish that the whole thing could take better pictures. I haven't been testing it terribly long, and don't get me wrong: having 10x optical zoom is super neat at times. If you're traveling, this could be a fun gadget to carry along for outdoor photo

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