After securing a nine-figure investment from Highmount Capital, YouTube stars Dude Perfect are expanding their brand beyond trick shots into animation, production, and live experiences to ensure long-term sustainability.
Dude Perfect are in the process of becoming Dude Moguls. After securing a nine-figure investment from Highmount Capital last year, the Texas-based sports comedy group, which boasts 62 million YouTube subscribers, tells Page Six Hollywood that, while executing trick shots may have gotten them this far, a diversified media company is the ultimate goal.
“Whether that’s an animated show, a production company or in person experiences that families can come to, we’re having all those conversations,” says founding member for a gaggle of starry-eyed Make-a-Wish kids last week. “It’s all about, ‘What does Dude Perfect look like 15 years from now, when we’re not the ones on camera? How do we make this brand last longer than the five of us?
And while we’re not experts in any of stuff, we do feel like we have a pretty good pulse on how to make content. And so luckily, that comes in a lot of different forms, and I think there’s absolutely a future where you’ll see more of that from DP. ”may come to mind.
The influencer-turned-pro boxer now oversees a multi-million empire that include men’s body care brand W, boxing promotion company Most Valuable Promotions and a venture capital firm. But Dude Perfect, in many ways, is the antithesis ofPaul’s attention-at-whatever-cost milieu.
“When we stumbled into making YouTube videos for a living, we definitely stood out from a lot of the other people that were making content. Honestly, that’s just how we lived our lives and how we were raised. We all come from Christian families, and our faith has always been a huge piece of our family’s lives and our lives in particular,” Toney says.
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Turns out, it was the opposite, and in this next phase Toney and fellow members “Once we started to gain some traction and started to realize what a brand was and how we would have to shape this and manage this, we had to make decisions on what that brand was going to look like and what it stood for. And so for us, that really all hinges on our faith in Jesus and how we were raised, and that’s the backbone of the company,” Toney says.
“Athletes and brands wanted to work with us because they saw it as trusted content and trusted value entertainment. That’s been probably the most important decision that we made, to run the company that way,” he adds.
“I mean, we’re almost 40… and I don’t think anybody sitting at this table would have thought that we would still be doing it five years later, when we first got into this. Every year, we have a ‘pinch ourselves’ moment. This is still going on! ” How Spencer Pratt became a serious contender for LA mayor and the ‘fulcrum moment’ forcing people to take him seriously
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