Matt Maddox, the former CEO of Wynn Resorts, is joining Authentic Brands Group as its new CEO, succeeding Jamie Salter who will transition to executive vice chairman. Maddox brings extensive experience in global expansion and scaling high-growth businesses, having led Wynn Resorts to significant success.
Matt Maddox , former CEO of Wynn Resorts , is joining Authentic Brands Group as its chief executive officer. Maddox will replace Jamie Salter, who will transition to executive vice chairman. He'll be working alongside Authentic's longtime president, Jarrod Woodhouse. Maddox is credited with playing a pivotal role in Wynn Resorts ' global expansion during his two-decade career. He was the first employee to relocate to Asia, serving as the chief financial officer of Wynn Resorts Macau.
He helped develop Wynn Macau and Wynn Palace before returning to the U.S. and becoming the chief financial officer of Wynn Resorts in 2008. He was promoted to president in 2013 and CEO in 2018. At Authentic, Maddox is expected to help the brand development and licensing business — now valued at $20 billion — grow both in the U.S. and overseas. His experience at the publicly held Wynn Resorts is also expected to be valuable to Authentic as it ponders whether to finally enter the public market or to take on other outside investments. After CVC Capital and HPS Investment Partners, along with its other shareholders, which include BlackRock, Simon Property Group, Leonard Green & Partners and others purchased significant equity. Salter has since said that he’s in no rush to go public. 'Matt is an exceptional leader, and I'm thrilled to welcome him to Authentic,' said Salter, chairman and CEO of Authentic. 'His vast experience in scaling founder-led, complex, high-growth businesses and ability to drive operational excellence will be incredibly valuable as we diversify our business across new verticals and industries. I'm confident that his leadership will enable us to seize new opportunities and accelerate our growth.' Woodhouse added: 'Authentic has always set itself apart with a forward-thinking vision to reinvent iconic brands, and I'm excited to continue driving that vision in partnership with Matt. His deep expertise in global growth and market disruption will be essential as we build on the solid foundation we've laid for continued success.' Maddox, who starts at Authentic Monday, said: 'Authentic is a dynamic global company and clear market leader in the industry creating a category of one. At Wynn, we worked with Authentic over the years, and I developed great admiration for the entrepreneurial spirit and growth profile of the company. I look forward to working with this talented team and contributing to the success and continued growth of Authentic. Together, we will strengthen our global footprint and expand our brand portfolio in ways that will create lasting impact.
AUTHENTIC BRANDS MATT MADDOX CEO WYNN RESORTS GLOBAL EXPANSION
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