Mars, whose brands include M&M’s, Snickers and Skittles, is buying food company Kellanova in a nearly $30 billion deal, giving it access to brands such as Cheez-It, Eggo and Pop-Tarts.
M&M's maker Mars is buying Kellanova, the maker of Cheez-Its and Pop-Tarts for nearly $30 billion, vastly expanding the number of household-name brands under one roof.Kellanova was created last year when the Kellogg Co. split into three companies. Kellanova sells many of the former company's most profitable brands, including Pringles, Eggo, Town House, MorningStar Farms and Rice Krispies Treats.
, retained cereal brands like Raisin Bran, Frosted Flakes and Froot Loops, which have struggled with slowing sales in recent years. It is not involved in the deal.The acquisition would expand Mars’ reach into the salty snack category. The company owns brands like Combos and Uncle Ben’s, but it’s primarily known for its chocolates, candies and pet food. Mars makes M&M’s, Lifesavers, Juicy Fruit gum and Skittles as well as Pedigree and Royal Canin pet foods, among other products.
Exxon Mobil J.M. Smucker Bought Hostess M&M's Maker Mars Pioneer Natural Resources Royal Canin Pet Foods Maker Of Juicy Fruit Gum Maker Of Lifesavers Maker Of Skittles Maker Of Snickers
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