With the FIFA World Cup approaching, thousands in Argentina are gathering to trade stickers for the official World Cup stickerbook. For over 50 years, Panini stickerbooks have been a cherished part of the World Cup experience. In South America, swapping stickers is a major activity, with WhatsApp groups and websites facilitating trades.
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Here's what to doVatican sending new signals of openness but limitations in outreach to LGBTQ+ CatholicsA month before the start of the 2026 FIFA World Cup, thousands of Argentines are already living the tournament through the country’s tradition of collecting and trading soccer stickers. A woman sits at a fast food restaurant with her collectible stickers for the 2026 FIFA World Cup soccer album in Buenos Aires, Argentina, Sunday, May 10, 2026.
People gather at a square to exchange collectible stickers for the 2026 FIFA World Cup soccer albums in Buenos Aires, Argentina, Sunday, May 10, 2026. People gather at a square to exchange collectible stickers for the 2026 FIFA World Cup soccer albums in Buenos Aires, Argentina, Sunday, May 10, 2026.
A month before the start of the 2026 FIFA World Cup, thousands of Argentines are already living the tournament through the country’s tradition of collecting and trading soccer stickers. A woman sits at a fast food restaurant with her collectible stickers for the 2026 FIFA World Cup soccer album in Buenos Aires, Argentina, Sunday, May 10, 2026.
A woman sits at a fast food restaurant with her collectible stickers for the 2026 FIFA World Cup soccer album in Buenos Aires, Argentina, Sunday, May 10, 2026. People gather at a square to exchange collectible stickers for the 2026 FIFA World Cup soccer albums in Buenos Aires, Argentina, Sunday, May 10, 2026.
People gather at a square to exchange collectible stickers for the 2026 FIFA World Cup soccer albums in Buenos Aires, Argentina, Sunday, May 10, 2026. People gather at a square to exchange collectible stickers for the 2026 FIFA World Cup soccer albums in Buenos Aires, Argentina, Sunday, May 10, 2026.
People gather at a square to exchange collectible stickers for the 2026 FIFA World Cup soccer albums in Buenos Aires, Argentina, Sunday, May 10, 2026. plazas strategizing to win a different game that has become a beloved part of the quadrennial competition: collecting and trading stickers to complete the official World Cup stickerbook.with schools, plazas and even offices becoming zones to barter for coveted rare stickers and duplicates laid out ready to be discarded.
In South America, swapping stickers is even more important than simply collecting them, with WhatsApp groups, apps and websites popping up to facilitate the trades. On Sunday, throngs of people gathered in the heart of Buenos Aires exchanging multicolored decks of stickers with the faces of some of the world’s most famous soccer players, some doling them out on a table like a dealer in a poker game.
“This connects you with the world. Everyone does it,” said Juan Valora, a fan who was collecting stickers with his girlfriend.
“And if this was virtual, you wouldn’t be face to face looking at the cards and trading them. I think you’d miss out a bit on the human touch. ”from 32 to 48. Each pack contains seven stickers, and the price in both Argentina and Uruguay is around $1.50.
The legendary stickerbooks, which can sell online for thousands of dollars, will come to an end after the 2030 World Cup when Fanatics takes over as FIFA’s exclusive sticker partner. Some sticker collectors now avoid trading by buying boxes of up to 104 sticker packs for $180, payable in installments, and bundled packages with albums. Even the so-called “rare” stickers, like those of Lionel Messi, Cristiano Ronaldo or Kylian Mbappé, are available.
“It’s a way to avoid spending extra money to finally complete it,” said Matías Inglesi, a software developer and father of 9-year-old Lucas, who spends about $20 a week on the hobby. Child psychologist Agustina Zerbinatti says that more than just a fun challenge, the activity helps children develop fine motor skills and learn, “from geography, knowing which languages are spoken in each country, number sequencing and notions of cardinality and ordinality. ”
Argentina National Soccer Team General News Latin America Central America South America Sports Lucas Moura World News Uruguay Juan Valora Lionel Messi Cristiano Ronaldo World News
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