Marie Claire Beauty Editor Samantha Holender gushes over Victoria Beckham Beauty's new Colour Wash Blush, describing its unique watercolor finish and impressive staying power. She explains why it's become a staple in her routine and shares her tips for application.
I'm a creature of habit when it comes to my makeup routine. On the daily, it's going to be the same routine, more or less. That doesn't mean I haven't found formulas I love—there are plenty of gorgeous liquid and cream formulations out there. But finding a formula that is both lightweight and natural yet high-coverage (a tricky combination to balance) is a holy grail for me.
The mascara is the only non-tubing mascara I've found that gives a similar, lash-defining, never-flaky finish, and the lip tint are some of my favorites. As for the blush? I'd best describe it as what would happen if a cheek stain and natural glow had a really, really gorgeous baby.Let's get into it, shall we? My Favorite Victoria Beckham Beauty Staples Nail the Balance Between Rocker Chick and Upper East Side Mom. So believe me when I say that this is the first time I've tried a blush that delivers this unique of a watercolor finish. It's almost like the blush soaked into my dermis, merged with my Fitzpatrick II skin color, and created an entirely new, pinky shade. There’s no actual powder or pigment that sits on top of the skin—it’s completely invisible in terms of texture. The secret, is in the innovative formula. The texture of the product is equivalent to tinted water; kind of reminiscent of the food dye you would use to turn white icing pink in elementary school—except without all the toxic chemicals. Instead, it’s developed using seawater sourced from the rocky cliffs of northern France (chic). The high mineral content offers nourishing hydration, and the watercolor-esque formula is able to provide a hint of brightness and natural glow to the skin. I wouldn't go so far as to say it's a dewy formula or gives added shine (there's not a sparkle in sight), but it does provide skin with a healthy, lit-from-within radiance.It took me a beat to figure out the best method of application. The lid has a push-down button that draws the formula up into the silver dropper. Press it again—either directly onto your cheek or hand—and the color will release. Personally, I found the most effective method is to swipe the metal applicator across my cheekbone. It’s not the prettiest or most precise, but it quickly gets the color onto my cheek without too much fussing. I start slow (three-ish drops if you’re being scientific about it) and build from there. My fingers work perfectly as a blending mechanism; don’t be afraid to be messy with it, you really can’t go wrong. Just be warned: you have limited working time before it dries.As for where this goes in my routine? I typically do two rounds. I’ll apply a little bit right after my serum and moisturizer. Then, once the rest of my makeup is done, I’ll do an extra few dabs for good measure. I’ve found that’s the key to getting my blush to last 12+ hours, which is frankly, pretty unheard of with a liquid formula. So when three o'clock rolls around and my pink flush has completely faded, I’ve accepted it as the status quo. I theoretically could set my morning blush with powder, but I haven’t. Victoria Beckham’s Colour Wash is built differently. It’s not scarily pigmented (like, at all), and yet the color that is there is comparable to an indelible marker on my cheek. It doesn’t budge—ever. The intensity remains until I decide to remove it with a good cleanser. There are three shades to choose from, too. (Yay, options!). There’s Coral, which is my personal favorite and the one featured in my pictures; Flushed, Victoria’s go-to, and then Vintage Rose, which would look gorgeous on more olive or darker skin tones. The watercolor-like texture is a genuine innovation in the beauty space. I’ve never experienced a product that stains the skin so seamlessly, remains workable for just enough time, and melts into the face with such an invisible texture that it looks like an extension of my own, natural color. It’s like an ephemeral blush tattoo that makes me feel like a hotter version of myself. It’s gorgeous on its own, but I’ve also found that it can lock in just about any other formula. I’ve used it on top of my favorite creams and liquids—even over powder—and it somehow just blends together seamlessly.I haven’t touched another blush since this landed on my desk. I know you’ll be obsessed, too, so shop the Colour Wash, along with some of my other Victoria Beckham Beauty essentials, below.
Victoria Beckham Beauty Colour Wash Blush Watercolor Blush Long-Lasting Blush Beauty Review
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