Colombian fashion designer Johanna Ortiz expands her brand's reach with the JO Caravan, a traveling retail concept that brings her Latin heritage and artisanal craftsmanship to life in both permanent and transient, experiential retail formats.
Dramatic Looks Were Trending at Golden Globes 2025: Ali Wong in Balenciaga, Melissa McCarthy in Christian Siriano and More Dresses, the Colombian fashion designer who expanded her brick-and-mortar presence to Madison Avenue and Bal Harbour, Fla., and embarked on the traveling “caravan” concept around the U.S., Europe and South America.
Her cocktail and evening dresses, along with her destination getaway clothing have been selling well at the Madison Avenue store. She said the store spotlights a curated collection of Latin American art that one can see while shopping. She said accessories, which she doesn’t sell in the majority of her wholesale accounts, have been discovered by her customers in the Madison Avenues store, such as her baskets, earrings and hand-woven accessories.
She also plans to do the “Caravan,” again in places where she doesn’t have brick-and-mortar. “We do it in different spaces and we go in our high season for the brand,” she said. “It’s been nice and we’ve got an amazing response, and we’ll keep doing that model,” she said.exclusively for two years. She then added Bergdorf’s as its first brick-and-mortar account. Ortiz self-finances the brand. “We’ve grown organically.
Johanna Ortiz JO Caravan Fashion Retail Latin American Fashion Direct-To-Consumer
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