The company, which has its U.S. headquarters in Conshohocken, is first rolling out the pilot in Australia and Sweden.
The company, which has its U.S. headquarters in Conshohocken, is first rolling out the pilot in Australia and Sweden. An Ikea location in South Philadelphia, as pictured in 2020. The company, which has its U.
S. headquarters in Conshohocken, just unveiled a digital experience on the Roblox platform in Australia and Sweden.Sweden and Australia are the first two pilot countries, according to the company, and the tests there “will better inform future decisions.” Ikea spokespeople did not respond Friday to questions about whether there were plans for similar pilots in the U.S. “We’re delighted to bring some of our most loved Ikea products into this digital space,” Sara Vestberg, home furnishing direction leader at Ikea Retail, said in a statement. “With curiosity, we’re looking forward to seeing the home furnishing ideas people create, and how our products feel at home in their digital lives.”The virtual experience can collide with the in-real-life shopping experience, too, if customers scan QR codes hidden around physical stores in these countries. The QR codes unlock extra virtual products, according to Ikea. In Sydney, Roblox users can compete to win real products at in-store events next week. “This pilot is very much about learning and exploring,” said Parag Parekh, chief digital officer at Ikea Retail. “We’re using it to better understand how digital environments can enrich the Ikea experience, while continuing to stay true to our values and what customers expect from 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