Gucci introduces digital-exclusive Shift sneaker

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Gucci introduces digital-exclusive Shift sneaker
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The Italian fashion label is merging its equestrian-inspired heritage and streetwear codes with its latest drop.

This week, the maison has officially launched the Gucci Shift sneaker. Merging 1970s throwback codes and contemporary craft, the men’s and women’s styles are offered exclusively through the brand’s digital storefront.

Focusing on a low-profile, lightweight footprint, the Gucci Shift sneaker connects back to the company’s equestrian heritage, with modern sports shoemaking touches. First seen during the Cruise 2026 fashion show in May, its silhouette promises its wearer versatility, holding up to the pressures of daily use while providing a throwback look and feel. This concept is unified by the house’s signature web stripe motif, which is prominently displayed on the shoe’s central quarter panel.A campaign for the release leads with a coed group of models sporting Gucci Shift in a variety of outfits, ranging from formalwear to streetwear. The cast is characterized through portraits, much like the maison’s fall/winter 2025 initiative . The design, courtesy of men’s creative director Pharrell Williams, plays with streetwear, haute couture and athleisure codes, an avenue that Gucci has also toyed with recently (This week, French footwear label Christian Louboutin shook up its artistic process, appointing American rapper and actor Jaden Smith as its first men’s creative director. The talent intends to refresh the company’s aesthetic, presumably drawing inspiration from his unique blend of music industry and cultural references ( 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","iv":"aa609444e9e0697e89f1dcc29fae1cd0","s":"0e5acf0f0faab747"}

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