In early 2026, Greggs introduced new products to its menu, targeting younger customers with items such as a Tandoori Chicken pizza slice and a chicken Caesar salad. As a result, the bakery chain reported an 7.4% year-over-year increase in total sales to £800million. The company also revealed that it has been successfully attracting younger customers, contributing to improved sales and cost management.
Greggs has said new additions to its menu helped lure younger customers to its shops, helping to boost sales. The bakery chain said the launch of its chicken roll in April had been 'standout' and was rapidly turning into a customer favourite.
Sales in company-managed shops rose 2.5 per cent in the first 19 weeks of 2026, compared with the same period last year. Total sales were up 7.4 per cent year-on-year to £800million. Greggs previously said it had seen a shift in customer tastes amid an uptick in weight-loss drugs such as Mounjaro and Wegovy.
It said it had launched products such as a Tandoori Chicken pizza slice and a chicken Caesar salad, as well as a new range of matcha drinks, which it said had appealed to new and younger customers. While the group warned that the Middle East conflict could drive costs higher into 2027, it insisted its 'value offer remains highly attractive as customers look to make their money go further.
' Greggs kept its annual outlook unchanged despite an 'uncertain environment'. Menu additions: Greggs said new additions to its menu helped boost sales in the past few months RELATED ARTICLES Share this article Share HOW THIS IS MONEY CAN HELP Greggs expects cost inflation of about 3 per cent on a like-for-like basis this year, but cautioned that a prolonged conflict could push up costs through to the end of this year and into 2027, as for other food retailers.
Greggs has been expanding its chain of shops having opened 41 during 2026, while closing 21, amid a target to open 120 on net over the year. Read MoreLIVE Borrowing costs soar as Starmer's future hangs in the balance - MARKETS LIVE The bakery chain, which runs 2,759 shops, has selected Tenerife as the location for a new international outlet.
Shares in Greggs rose 3.75 per cent or 57.00p to 1,579.00p on Tuesday, having fallen 15 per cent in the past year. Mark Crouch, market analyst for eToro, says: 'After shares lost roughly half their value between late 2024 and 2025, investors have been looking for signs that Greggs can steady both trading momentum and sentiment.
'This update goes some way towards doing that, with improving like-for-like sales, solid cost control and management sticking to full-year guidance despite an increasingly fragile consumer backdrop. ' DIY INVESTING PLATFORMSAJ BellAJ BellEasy investing and ready-made portfoliosLearn MoreLearn MoreHargreaves LansdownHargreaves LansdownFree fund dealing and investment ideasLearn MoreLearn Moreinteractive investorinteractive investorFlat-fee investing from £4.99 per monthLearn MoreLearn MoreFreetradeFreetradeInvesting Isa now free on basic planLearn MoreLearn MoreTrading 212Trading 212Free share dealing and no account feeLearn MoreLearn MoreAffiliate links: If you take out a product This is Money may earn a commission.
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