Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic

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Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
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The French fashion house's “Creating Infinity” campaign provides leaders with a case study in luxury marketing – standing up major commercial efforts of this caliber, conjunct the backing of an industry behemoth, creates the perfect formula for global success.

“Creating Infinity” is a case study in luxury marketing , as multi-channel campaigns of this caliber are precisely where the brand shines brightest.

Image credit: Louis Vuitton

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LuxuryDaily /  🏆 325. in US

Apparel And Accessories Featured Industry Sectors Marketing News Apparel And Accessories Coresight Louis Vuitton Luxury Luxury Daily Luxury Marketing Luxury News Marie Driscoll Marketing Yayoi Kusama

 

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