Zegna's new bespoke service relies on attention to detail for intrinsic luxury

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Zegna's new bespoke service relies on attention to detail for intrinsic luxury
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Italian menswear label Ermenegildo Zegna is strengthening its bond with its discerning male clientele through the launch of the Bespoke Atelier.

Dolce & Gabbana appoints Stefano Cantino co-CEO following chairman changeItalian menswear label Ermenegildo Zegna is strengthening its bond with its discerning male clientele through the launch of the Bespoke Atelier.

Zegna has offered made-to-measure services based on model forms since the 1970s, but never before has the brand enabled clients to design true bespoke pieces. Housed on the top floor of its Milanese flagship, Zegna’s Bespoke Atelier will work with consumers to create one-off menswear for the ultimate expression of luxury service.

"Experience is at the top of the luxury hierarchy and in some ways, bespoke is the ultimate interpretation of that in fashion," said Jasmine Bina, president of "It's an experience of choice, taste, expertise, connection and relationship, but also the experience of identity," she said. "That transcends all generations, and while the practical expression of that experience may change, the underlying sense of self will remain.

"The Bespoke Atelier is a dedicated space on the top floor of Zegna’s flagship on via Montenapoleone. With a separate entrance on via Bigli, the Bespoke Atelier operates separately from the main boutique on the floors below. When a client arrives, a valet will escort him to the elevator which will take him to the “apartment cum workshop.

” Zegna has furnished the Bespoke Atelier with modern and vintage pieces that recall the elegance of the 1950s and reflect the brand’s heritage. The 107-square meter space includes a waiting area and the main meeting room where tailor and client will meet over a large wood table designed by Ignazio Gardella. The room is separated from the tailor’s desk by a curtain, and a three-sided mirror is found opposite.

Zegna’s Bespoke Atelier is completed by a changing room, tailor’s room and restroom. Each space is furnished with pieces vintage pieces such as antique sewing machines to evoke a sense of service and quality. Those who book an appointment at Zegna’s Bespoke Atelier can commission an entire custom-made wardrobe if they so choose. While made-to-measure suits and dress shirts can be restrictive, Bespoke Atelier will work with clients to design one-off sportswear, leather goods, knitwear and shoes.

During the first Bespoke Atelier appointment, clients will meet with Zegna’s master tailor Angelo who will listen to the consumer’s ideas and desires. The master tailor will then translated these wishes into wearable pieces. Zegna offers 900 fabrics for suits, jackets and overcoats and more than 230 for shirts. The brand is constantly developing new fabrics at the Zegna Lanificio in Trivero, Italy, a specification that sets it apart from other bespoke tailors.

The first appointment also includes measurements and the creation of an individualized canvas. Clients are fitted during the second appointment and during the third visit the jacket is brought out for a fitting without collar or sleeves. Three months later the client visits Bespoke Atelier for the final time to receive the completed pieces and express any last minute alterations. Each of Zegna’s bespoke garments are made in-house by hand.

A suit, for example, requires 200 steps of custom tailoring and 150 pieces are assembled over a minimum of 75 hours.

"Lightness, attention to detail, elasticity and flexibility define these works of art instilled with craft, humanity and soul," Zegna said in a brand statement. "The bespoke service is subtle and private. As of November 2016, Zegna also offers clients the option to customize their footwear. After about 20 months of renovations, the brand’s store on New Bond Street revealed its updated, expanded look courtesy of Peter Marino.

To commemorate this milestone, Zegna launched its first-ever bespoke footwear collection, which boasts a hybrid British and Italian appeal. Available exclusively at the London boutique, the capsule collection includes nine styles based on the friends of newly installed creative director Alessandro Sartori. Mr. Sartori joined Zegna in June from Berluti, the LVMH-owned menswear label well-known for its bespoke footwear.

Before Berluti, he spent eight years at Zegna working on its diffusion line ( Similar to the Milan-based Bespoke Atelier, creating a destination experience for consumers is worthwhile for a brand looking to differentiate itself. There will always be a subset of luxury consumers who value destination experiences," Concept Bureau's Ms. Bina said.

"If you understand your consumer and know that the ritual of traveling to a location for a bespoke experience is what drives their definition of luxury, then of course it makes sense," she said. "It's the brand's job to add value and meaning to that journey in order to create the most value.

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","iv":"e8d7dabf3db78622deab2c1d09154dbe","s":"65b5d8c1538b62f2"}Blancpain 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A tangy dressing flavors this recipe for Mex-Italian Chicken Thighs With Roasted TomatillosA tangy dressing flavors this recipe for Mex-Italian Chicken Thighs With Roasted TomatillosLisa Hix is the Bay Area News Group's features editor overseeing Mercury News and East Bay Times coverage of restaurants, food and drink, as well as arts and entertainment. Previously, she was the copy chief at the San Francisco Standard and the arts and culture editor at Bay City News Foundation’s Local News Matters.
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Alex Zanardi, auto racing champion-turned-Paralympian, dies at 59 after life-altering accidentsAlex Zanardi, auto racing champion-turned-Paralympian, dies at 59 after life-altering accidentsItalian auto racing champion-turned-Paralympic gold medalist Alex Zanardi has died at 59
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Alex Zanardi, auto racing champion who won Paralympic gold after life-altering accidents, dies at 59Alex Zanardi, auto racing champion who won Paralympic gold after life-altering accidents, dies at 59Italian auto racing champion-turned-Paralympic gold medalist Alex Zanardi has died at 59
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5 Chain Restaurants Fans Say Have the Best Italian Sandwiches5 Chain Restaurants Fans Say Have the Best Italian SandwichesYour ultimate source for expert nutrition tips and health advice, covering wellness, healthy recipes, cooking hacks, food news, style trends and shopping.
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Inter Milan seals the Italian league soccer title with 3 rounds to spareInter Milan seals the Italian league soccer title with 3 rounds to spareInter Milan has sealed the Italian league soccer title with a 2-0 victory over visiting Parma. Inter needed only a draw to secure the trophy and moved an unassailable 12 points clear of 2025 champion Napoli with three rounds remaining. It’s Inter’s 21st Serie A title to trail only the record 36 held by Juventus.
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Taste the warmth of Sicily at Utah's hottest new Italian restaurantTaste the warmth of Sicily at Utah's hottest new Italian restaurantWhen customers come into new Salt Lake City restaurant 'Mina, co-owner Adam Rosh hopes they feel like they're getting a warm hug. And that's exactly how it feels going into 'Mina.
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