This article follows the journey of a college freshman, Colvin, who is drawn to the high-earning potential of solar sales after a chance encounter with a bodybuilding salesman. Despite his initial reluctance to leave college, Colvin is persuaded by the allure of quick riches and the promises of the 'solar bro' lifestyle. The article delves into the aggressive door-to-door sales tactics employed by the solar industry and the intense pressure placed on young recruits.
But the bodybuilder only wanted to strike up a friendly conversation, during which he asked Colvin what he did for a living. At that point in August 2023, Colvin was about to begin his freshman year at Niagara University, a small Catholic school near his hometown of Niagara Falls, New York. But he was lukewarm on college; he wanted to devote himself to becoming an entrepreneur like Grant Cardone or Alex Hormozi, two of his personal heroes.
I’m doing the trainings, I’m reading the books, I’m putting the hours in on the doors. In between doors I’m taking notes on what I did right and what I did wrong. So, yeah, I’m getting better every day. And I know as long as I continue to do this every day, I’m going to win. And for me, it’s less about the work and more about the work that’s being done to myself.
Sales Technology SOLAR INDUSTRY DOOR-TO-DOOR SALES ENTREPRENEURSHIP COLLEGE DROP-OUT RECRUITMENT
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