Paula's Choice, a skincare brand popular among Gen Z, is releasing new products focusing on peptides and collagen to address evolving consumer needs and beauty trends.
Beauty brands are leaning into innovation in 2025, embracing advanced technology and virtual try-ons to cater to evolving consumer needs. Established beauty brands and indie launches are constantly innovating to get ahead of the curve. Shifting beauty trends, consumer preferences and new technological advancements will no doubt affect the industry’s ever-changing landscape in 2025.
From peptide-packed moisturisers to groundbreaking beauty-tech devices, the newest releases of 2025 are emphasising transformative products that deliver long-term results. Since experiencing viral success in 2022 with their Skin Perfecting 2 percent BHA Liquid Exfoliant, Paula’s Choice has become a favourite among Gen Z consumers, leading the charge in new skincare formulations and trends. Its latest releases are the Pro-Collagen Peptide Plumping Moisturiser and the Pro-Collagen Peptide Gloss Balm, two new additions to their Pro-Collagen Peptide line. The moisturiser — formulated in a hybrid gel-cream texture to suit all skin types — boasts three types of peptides that work beneath the surface to restore the skin’s elasticity and plumpness. Known as the “3X Pro-Collagen Complex,” the formula features hexapeptide-5, to boost hydration and bounce; oligopeptide-1 to support collagen; and tridecapeptide-1 to smooth fine lines, which aims to target skin elasticity and plumpness. For lips, the Pro-Collagen Peptide Gloss Balm is the brand’s solution to dryness and thinning, but also aims to enhance lip volume without the typical “stinging” or “cooling” effect often found in traditional lip plumpers. It also features a 3X Pro-Collagen Peptide Complex, with ingredients like tridecapeptide-1 to plump lips and smooth lines, palmitoyl tripeptide-1 to boost collagen production, and palmitoyl tripeptide-38 to provide lasting hydration. The new lineup from Paula’s Choice is no coincidence — rather, it shows a sustained interest in peptide and collagen product
Beauty Innovation Peptide Skincare Collagen Products Paula's Choice Skincare Trends
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