PVH CEO Larsson received substantial stock awards, incentive pay, a salary, and other compensation from the company's transformation success.
Most of that came in the form of stock awards , which were valued at $12.2 million at the time they were given and tie Larsson’s take with the fortunes of shareholders.
He also received incentive pay of $2.1 million — 74 percent of his target payout — as well as a salary of $1.5 million and other compensation. EXCLUSIVE: Tommy Hilfiger Signs Travis Kelce as Global Brand Ambassador and Creative Collaborator The pay was revealed in the company’s annual proxy statement, which was filed with regulators Friday and sets up the company’s annual meeting on June 18.
Larsson, who’s been CEO of PVH since 2021 and has pushed through a major transformation of the business, also gave an update of the work so far in a letter to shareholders.
“Despite an uneven consumer and macroeconomic environment, we delivered a strong finish to the year, driven by the continued disciplined execution of our PVH+ Plan,” Larsson said. “We returned to revenue growth for the year, as planned, and delivered an operating margin of 8.8 percent, including a negative 80 basis point impact from gross tariffs.
We generated over 200 basis points of annualized cost savings, and we further strengthened our supply chain, ending the year in a good inventory position and positioning us well for spring 2026. ” Larsson has focused the business on its two star brands, leaning into hero products and backing them up with big slashy marketing, like Calvin Klein’s global campaign with Bad Bunny and Tommy Hilfiger’s association with Formula 1 racing.
“What is most exciting about the journey ahead of us is the strength we have built with our consumers, especially with some of the most important consumer segments in the market,” he said. “We are entering 2026 with positive momentum and remain focused on driving sustainable, profitable growth.
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Stock Awards Incentive Pay Salary Other Compensation PVH Transformation CEO Larsson Shahzad Pak Rad Rob Runkel
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