You’ve seen them on the Eastside. Now, these food vendors are heading to Coachella

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You’ve seen them on the Eastside. Now, these food vendors are heading to Coachella
Cena VeganCoachellaEast La

Boyle Heights Beat / Pulso de Boyle Heights is a local nonprofit news organization serving the communities of Boyle Heights and the Eastside.

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, As many as 100,000 people are expected to watch Sabrina Carpenter, Justin Bieber and Karol G headline this year’s Coachella Valley Music and Arts Festival this weekend. But some of the other stars making an appearance are Eastside eateries. With more than 100 food vendors , at least four Eastside food spots are making their way to the desert. Carmen Santillan operates Cena Vegan , a plant-based eatery in Lincoln Heights alongside her husband, Mike Simms and sister, Marcy Velazquez. Back for its 6th year, Cena Vegan has become a plant-based staple at Coachella .

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First, just start. Don’t wait until everything is “perfect” to launch. We grew by focusing on the quality of our food first and building our infrastructure as we went. If the passion is there, you’ll find a way. Second, remember your skills are transferable. Whether you come from a corporate background or a technical trade, those skills — like organization or problem-solving—are vital in the food world. Don’t underestimate what you already know.

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Known for its burritos and nacho boats, founder Santillan will be focusing on a new concept, “Taco Party,” a unique take on some of Taco Bell’s classic menu items, available at the Street Food Alley station. The team will also debut a “plant-based bacon-wrapped hot dog” at both locations.

When Gracie Esparza and her brother Jonathan Esparza first started their mobile coffee business in 2023, one of their goals was to be a vendor at Coachella. Now three years later, they’re making it happen. What makes it even more special is being able to vend together with their aunt Carmen from Cena Vegan, who is also part-owner of the mobile coffee cart. “We’re bringing three concepts together, which is a huge task to undertake, but we’re up for the challenge,” Gracie Esparza said. “It’s truly a family effort, and we’re proud to put our mobile cafecito on the map together.”

1576 San Pablo St., Los Angeles, CA 90033. Tuesdays from 7:30 a.m. to 12 p.m. and Thursdays from 8:00 a.m. to 2 p.m. Delmy’s Pupusas can be found at farmers markets around Los Angeles, including the LAC+USC Medical Center Certified Farmers Market in Boyle Heights. According to Coachella, they were the first to bring pupusas to the festival.

LAC+USC Medical Center Certified Farmers Market, 2051 Marengo Street, Los Angeles, CA 90033. Every Wednesday from 9 a.m. to 2 p.m., Highland Park’s own Villa’s Tacos is heading to Coachella, serving up tacos at the festival’s Indio Central Market.

Villa’s Trio .

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