Made In Chelsea star Binky Felstead responds to accusations of requesting free cakes from bakeries in exchange for social media promotion, admitting she was 'completely at fault' in one instance and acknowledging the frustrations of small business owners.
Binky Felstead , known for her role in Made In Chelsea, has publicly addressed the recent controversy surrounding requests for free cakes from bakeries in exchange for social media promotion, dubbed 'cakegate'.
The situation began when Reshmi Bennett, owner of Anges de Sucre, shared online that Binky’s team requested a complimentary cake for her son Wilder’s third birthday, offering an Instagram post in return. This sparked a wider discussion, with another bakery owner from Funfetti London coming forward to allege she was similarly promised exposure for creating Binky’s wedding and birthday cakes in 2021, but was ultimately left unpaid and ignored despite repeated attempts to follow up.
Felstead acknowledged she was 'completely at fault' in the Funfetti situation, admitting she agreed to social media promotion that she didn’t deliver and has now arranged payment for the wedding cake. While defending the practice of gifting as standard within the influencer industry, she conceded that it’s not inherently fair, particularly for small businesses where costs are significant. She emphasized the need for thoughtful handling of such arrangements, even if they are common practice.
The initial post from Reshmi Bennett went viral, prompting the Funfetti owner to share her experience, detailing direct messages from Binky requesting cakes in exchange for Instagram posts and a mention in her Hello! magazine wedding coverage. The baker described feeling flattered initially, hoping for a boost to her side hustle, but ultimately feeling exploited when her requests for even travel expenses were dismissed with a comparison to Binky’s usual rates for sponsored content – £2,000 for a story and £5,000 for a grid post.
The Funfetti baker recounted spending a full day creating a wedding cake in Binky’s kitchen, only to be met with silence after repeated follow-ups. She received a delayed response promising to share images from Hello! magazine, but never received payment for her work. The incident has ignited a debate about the value of exposure versus monetary compensation for small businesses collaborating with influencers.
Binky’s response has been met with mixed reactions, with some understanding her perspective on industry practices, while others criticize her for taking advantage of small business owners. The situation highlights the complexities of influencer marketing and the importance of clear agreements and fair compensation for all parties involved. Binky also revealed she received death threats amid the backlash, demonstrating the intensity of the public reaction to the controversy.
She maintains that gifting is a common practice, but acknowledges the need for greater consideration and responsibility when engaging in such arrangements
Binky Felstead Cakegate Influencer Marketing Social Media Small Business
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