This article explores key trends and predictions shaping the retail and marketing landscape in 2025, focusing on underconsumption, the role of AI, and building resilience. It offers strategic insights for brands to navigate these changes and thrive.
In 2024, we witnessed the rise of Bratcore aesthetics, the expansion of AI as both a powerful ally and a disruptive force, and a shift in luxury towards a more precarious model.
In the aftermath of a challenging year for many, what sociocultural changes, emerging mindsets, and technological advancements will shape 2025 for retail and marketing? How can we respond with meaningful, sustainable, and forward-thinking strategies? From underconsumption and strategic indulgence to resilience-focused retail, synthetic assistants, and cultivating 'joy divisions,' here are nine key predictions and strategic avenues for success in 2025. Challenge preconceived notions about underconsumption being an overblown TikTok trend. Thanks to ongoing economic uncertainty, concerns about environmentally damaging overproduction, and the lingering effects of unchecked impulse purchases, cleverly managing spending in ways that are not only frugal but present a path toward personal order will be a significant opportunity in 2025. Instead of focusing on 'anti-new,' the emphasis will shift towards 'less crass.' AI will play a vital role in this trend due to its ability to guide users towards better choices and leverage the appeal of self-quantification. Examples include Restyle, a virtual wardrobe e-commerce app that helps users style their existing clothes and recommends individual additions; Open Wardrobe, which calculates the estimated cost per wear for garments; and Parthean, a fintech app that analyzes receipt data to flag follow-up brand offers and create personalized goal-setting programs
Technology Retail Marketing Trends Underconsumption AI Retail Marketing Trends 2025 Predictions Resilience Luxury Bratcore
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