Hugh Jackman and Ryan Reynolds Promote SailGP's Rio Debut with Comedy Campaign

Hugh Jackman and Ryan Reynolds continue their comedic promotion of the Bonds Flying Roos campaign ahead of the SailGP's inaugural race in Rio de Janeiro, Brazil. The ad, created with monday.com, coincides with the team's pursuit of the top spot in the standings and SailGP's expansion into South America.

Hugh Jackman and Ryan Reynolds have already made it pretty clear they’re not going to be normal sports-team owners, so this latest move feels right on brand. The duo’s Bonds Flying Roos campaign is getting another comedy push just before SailGP heads somewhere it has never raced before.

And with the team chasing the top spot in the standings, the timing is not exactly subtle. A new spot from Jackman and Reynolds, created in partnership with monday.com, has gone live ahead of this weekend’s ENEL Rio Sail Grand Prix, which takes place on April 11–12, 2026. SailGP has billed Rio as the championship’s first-ever event in South America, making the ad drop feel like part of a much bigger push around the league’s latest milestone. It also comes at a key moment for the Australian team. Led by Tom Slingsby, the Bonds Flying Roos head into Rio sitting second in the 2026 standings and looking to move back into first. SailGP’s official Rio preview has positioned the event as a major early-season stop, while outside coverage has noted just how significant the Brazil debut is for the league’s global expansion.Collider Exclusive · Marvel Personality Quiz Which MCU Hero Are You? Spider-Man · Daredevil · Iron Man · Punisher · Thor · Cap Six heroes. One destiny. Answer 10 questions to discover which Marvel Cinematic Universe hero shares your personality, values, and fighting spirit. Will you swing, fly, or thunder your way to glory?QUESTION 1 / 10MOTIVATIONAWith great power comes great responsibility — I protect those who can't protect themselves. BMy faith and my conscience — I believe justice must be served, even in the dark. CLegacy and ego, honestly — but I've learned that others depend on me now. DThe system failed. Someone has to make sure the guilty actually pay. EDuty to the innocent and honour to my name — I was born to protect realms. FThe values I was raised with — freedom, decency, and never backing down from a bully.It's 2 AM. Where are you? Your answer says more about you than you'd think. ASwinging between skyscrapers, keeping an eye on the neighbourhood. BRunning rooftops in Hell's Kitchen, listening for trouble. CIn my lab, upgrading my suit with a cold cup of coffee nearby. DStaking out a target I've been tracking for three weeks. ESomewhere between the stars, or at a feast that got out of hand. FOn a morning run — I was up at 4, actually. Couldn't sleep.How do you handle a villain who keeps escaping justice? Every hero has a method. What's yours? AWeb them up and leave them for the police — again. BBuild an airtight case and dismantle their entire operation from the inside. CDeploy a containment system I designed specifically for them. Tech wins. DMake sure they don't escape a third time. Permanently. EChallenge them to single combat. Honour demands a decisive end. FRally allies, adapt the plan, and bring them in — by the book, even if it's hard.How do you feel about keeping a secret identity? The mask — or the lack of one — says everything. AEssential — my loved ones would be in danger if anyone found out who I am. BCritical — the mask protects my mission as much as my face. COverrated — I announced myself to the world and I'd do it again. DI'm a ghost. The less people know about me, the better. EMy name is known across the Nine Realms. There's no hiding it. FI don't hide — but I understand why some need to. Transparency builds trust.You've lost someone important because of your heroism. How do you carry that? Every hero pays a price. The question is how they pay it. AWith guilt that never fully goes away — it pushes me to do better, every single day. BI channel it into purpose — their memory is the reason I keep fighting. CI buried myself in work for years. I'm only recently learning to face it. DIt transformed me completely. I'm not the same person I was before. EWith warrior's grief — I honour them by fighting with everything I have. FI keep moving forward. Stopping means letting the loss win.What's your role when working with a team? Who you are under pressure is who you actually are. AThe enthusiastic wildcard who somehow makes it work — and keeps the mood up. BThe strategist who works best alone but shows up when it matters most. CThe one who funds it, equips it, and occasionally takes over the whole operation. DI don't do teams. I'm more effective operating solo, on my terms. EThe heavy hitter — I crash in, draw fire, and turn the tide of battle. FThe leader — I earn trust, build the plan, and make sure no one gets left behind.Where do you draw the line between justice and revenge? The answer defines what kind of hero you really are. AClearly — I don't kill, and I wrestle with that line constantly. BI try to hold the line, but I've come terrifyingly close to crossing it. CPractically — I do what's necessary to protect people, including hard calls. DI crossed that line long ago. What I do is justice — the system just won't admit it. EIn battle, victory is justice. Mercy is earned — not automatic. FFirmly. The moment we abandon our principles, we become what we fight against.When you're not saving the world, what does life look like? The person behind the mask is always the more interesting story. ATrying to juggle school, a part-time job, and not failing my friends. BWorking as a lawyer by day, fighting for justice in court and on the streets. CRunning a global company, attending galas, and pretending I'm sleeping enough. DQuiet. Isolated. Surviving with a clear mission and no distractions. ENavigating a bizarre and fascinating mortal world — coffee is extraordinary. FAdapting to a world decades ahead of everything I knew. Quietly, stubbornly.What keeps you up at night? Fear is useful data — if you're honest about what you're actually afraid of. AThe people I couldn't save — and the ones I might not reach in time tomorrow. BWhether the monster I fight every night is starting to live inside me too. CThe threats I can see coming and whether my tech is actually good enough. DNothing. Silence is the only peace I get. I've made my choices. EWhether I'm truly worthy — of the hammer, of the throne, of the people I protect. FA world where no one stands up anymore. Where good people do nothing.The battle is lost. You're outnumbered, outgunned, and exhausted. What do you do? This is your tiebreaker — choose carefully. ACrack a joke to buy a second, then find the one web shot that changes everything. BBlock out everything except the sound of the next threat — and keep going. CActivate the emergency protocol I built for exactly this scenario. Always have a plan. DI don't accept that it's lost. I keep fighting until I physically cannot anymore. ECall the lightning. All of it. The storm answers to me. FPick up the shield. Stand up. Because as long as I can stand, it's not over.Your Hero Has Been Identified Your MCU Hero Is… Based on your answers, the Marvel hero who matches your spirit, values, and instincts has been revealed.🕷️ Spider-Man You carry the weight of the world on shoulders that are younger than they should have to be — funny, loyal, and endlessly self-sacrificing.😈 Daredevil You fight in the shadows between law and chaos, guided by a fierce moral compass that refuses to let the guilty walk free.🤖 Iron Man Brilliant, driven, and occasionally insufferable — but always the person who solves the unsolvable problem.💀 The Punisher You've been through fire that would break most people — and it did change you, completely. What's left is unyielding, relentless, and operating by a code forged in grief.⚡ Thor Powerful, proud, and on a lifelong journey to become worthy of the legend you carry.🛡️ Captain America You believe in something bigger than yourself — and you fight for it even when the world has moved on and nobody else will.When their acquisition was announced, Reynolds and Jackman released a joint statement explaining their excitement in, shall we say, typically understated fashion: “We feel a tremendous responsibility to keep the Bonds Flying Roos on top of the SailGP leaderboard. With monday.com’s elite planning, Blueberry’s surgical trading precision and Bonds comfy and somewhat waterproof skivvies, we feel like we’re well-positioned heading into the Abu Dhabi Grand Finale. We have also been told the boat, team and captain matter so hopefully those work out as well.” As for whether or not the pair will work together again? Who can say? After all, Reynolds' Deadpool did joke that Jackman would be playing Wolverine into his 90s, and it's not like there's a gigantic superhero team-up movie revolving around the idea of wars that are secret, with some Avenging needing done, due to release next year. What's that? You mean there is an Avengers: Secret Wars movie? Good heavens. Let's see what happens. Want deeper coverage? Subscribe to the newsletter for background and analysis on SailGP's teams, celebrity ownership moves, marketing tie-ins like the Bonds Flying Roos ad, and what standings shifts mean for the championship - plus related sports and entertainment coverage. By subscribing, you agree to receive newsletter and marketing emails, and accept our Terms of Use and Privacy Policy. You can unsubscribe anytime.Follow Director Shawn Levy Writers Rhett Reese, Paul Wernick, Shawn Levy, Ryan Reynolds, Zeb Wells, Rob Liefeld, Fabian Nicieza Powered by

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