Hailey Bieber features in the new Archetypes pre-collection campaign for Alaïa, photographed by Tyrone Lebon at his London gallery Grace Mews. The collection highlights a blend of sensuality and empowered beauty through sculpted knits and leather.
has been putting more of a spotlight on Archetypes — its nomenclature for pre-collections, which have been overseen in recent seasons by creative director Pieter Mulier.
For Alaïa, Bieber was captured by photographer Tyrone Lebon at his London gallery Grace Mews. According to Alaïa, it’s the first time the space has been used as a backdrop for a campaign, a milestone that “further strengthens the close creative bond between the photographer and the maison. ”The nearly monochromatic gallery and glass furniture keep the focus on Bieber and her outfits for “a combination of sensuality and empowered beauty,” according to the house.
The Archetypes collection is billed as a wardrobe and repertoire of Alaïa, including emblematic creations, brand signatures and new pieces realized with innovative techniques, spanning from sculpted knits and jerseys to leather “as a second skin.
” Bieber, founder of the beauty brand Rhode, has become an unofficial poster girl of Gen Z style, and was recognized earlier this year asHead To Toe: Transitioning Your Wardrobe‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty CollaborationThe Biggest Fashion Collaborations of 2022 — So FarFirst Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom BrowneFirst Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, AmiriFirst Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLabOn the Red Carpet at the 2022 Met Gala: All the LooksVideo: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 SneakerVideo: Stir Crazy — Social Distancing With Jen Atkin Queen Camilla Brings Queen Elizabeth’s Cartier Crossed-flags Brooch Back for King Charles’ First U.S. State VisitMichael Jordan's Most Popular Air Jordan Is Coming Back in Two of Its….
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Hailey Bieber Alaïa Archetypes Collection Tyrone Lebon Luxury Fashion
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