Did you notice how short the iPhone 17 launch event was last night? Just over 70 mins.
It was odd to see Apple rattling through the products so speedily – when the iPhone 17 appeared after just over 30 mins, I firmly expected it to be because there was a fancy new product coming at the end… the iPhone Air.
It would have loads of time dedicated to it, as Apple changed the course of its history . Recommended Videos And lo, it did appear, but not as the fabled ‘One More Thing’ but halfway through. Unveiled with the same speed as the AirPods Pro 3, new Apple Watches and the iPhone 17, it clearly wasn’t meant as the headliner. Then came the iPhone 17 Pro, unveiled in around 14 minutes. Last year the Pro unveil got over 25. ‘Whew!’ I thought, mopping my brow and loosening my tie. ‘The iPhone 17 Pro Max must be incredible this year, given how much time Apple is dedicating to it’. I wasn’t confident though. We’d had a couple of mentions of the Max around it also having great thermal management and packing the longest battery life in an iPhone ever – that made it feel like there wasn’t a big, Max-flavored reveal coming. And suddenly they appeared: the prices, the traditional end point of an iPhone launch). I was left slightly reeling at the abrupt end – was there no more on the iPhone 17 Pro Max? Related: Samsung Galaxy S26 might get a confusing, iPhone-inspired name Well, a tiny amount – it sneaked in as a little picture when the specs were summarized, and a passing comment at the end saying it had 2TB of storage. Hopes of it bringing 8K video recording, an all-new screen tech or some new headline-making feature were gone. A mixed history So given Apple had the time to speak longer, and clearly has the skill to make any product seem exciting and vibrant , why didn’t it get more air time? I get that Apple basically offers the larger phone for choice – and making too much of a big deal of the Pro Max being the longer-lasting, wider-screened device risks diminishing the impact of the ‘normal’ Pro. But that misses a trick, a chance to lure more potential customers in. In 2023, when the iPhone 15 range was unveiled, Apple put a more advanced camera system in the 15 Pro Max – boosting the optical zoom to 5x. It also gave it double the starting storage of the iPhone 15 Pro despite having the same $200 price gap as usual. As such, it offered buyers more of a choice: do you want to spend a bit more and get a larger display and the best camera? Apple went even further in 2020, giving the iPhone 12 Pro Max a 47% larger sensor, with the camera module noticeably larger as a result. Given there are a lot of Apple fans out there who just go for the best of the best, no matter what, this seems like an easy upsell for the largest iPhone each year. Not dramatically different but a few tweaks that make the extra money worthwhile. Still the best phone to get I will still always be drawn to the iPhone Pro Max if I’m buying a new Apple handset. I know that it’s bigger and heavier but if you can get past the heft, then it’s a stellar choice. The 6.9-inch display is so much more useful for media on the go than the 6.3-inch option on the Pro. However, the larger battery is worth the trade off alone in my opinion. Yet this year, the only ‘benefit’ of the iPhone 17 Pro Max is the option to equip it with 2TB of storage – and pay a dollar under $2000 for the option. If that much storage is going to be on offer, and the iPhone 17 Pro has all the same features, why not offer the capacity there as well? After all, they’ve both had 1TB options together for a long time – putting the 2TB choice on the Pro Max only says to me that it’s for hardcore video shooters. In which case, why not boost the specs of the camera a little bit to match? In reality, the reason for the lack of differentiation is that this is a year where Apple has slightly boosted specs across the board, refined the design but not added anything ground breaking to the mix. If the pattern is followed, with the 12 Pro Max and 15 Pro Max getting better hardware, then perhaps we’ll see the iPhone 18 Pro Max get to shine next year… will it be the first to get a fourth camera sensor?
Appel Iphone 17 Apple Apple Event Apple Iphone Apple Iphone 17 Pro Max Iphone 17 Iphone 17 Pro Max
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Our first look at the iPhone 17 Pro and 17 Pro MaxApple just announced its various iPhone 17 models, and we got our hands on the flagship iPhone 17 Pro and Pro Max models — including their new, larger rear camera bars.
Read more »
iPhone 17 Pro Max vs iPhone 16 Pro Max: What's new?Peter, an experienced tech enthusiast at PhoneArena, is captivated by all things mobile. His impartial reviews and proficiency in Android systems offer readers valuable insights. Off-duty, he delves into the latest cryptocurrency trends and enjoys sci-fi and video games.
Read more »
Apple Announces iPhone 17, AirPods Pro 3 and Apple Watch Series 11Harry Rabinowitz is a reporter for NBC Select, where he is constantly trying and reviewing the latest and greatest tech gadgets.
Read more »
From Apple hater to Apple fanboy: I recommend the iPhone 17 Pro Max and its upgradesSebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices.
Read more »
iPhone 17 Pro Max vs iPhone 15 Pro Max: All the differences explainedPeter, an experienced tech enthusiast at PhoneArena, is captivated by all things mobile. His impartial reviews and proficiency in Android systems offer readers valuable insights. Off-duty, he delves into the latest cryptocurrency trends and enjoys sci-fi and video games.
Read more »
iPhone 17 Pro Max vs Pixel 10 Pro XL: Main differencesPeter, an experienced tech enthusiast at PhoneArena, is captivated by all things mobile. His impartial reviews and proficiency in Android systems offer readers valuable insights. Off-duty, he delves into the latest cryptocurrency trends and enjoys sci-fi and video games.
Read more »