The just-released Philips Roku TV is bringing Ambilight technology to TVs in the US.
What’s happened? The Philips Roku TV, which was unveiled yesterday, is bringing Ambilight technology to TVs in the US for the first time. This technology aims to give users a more immersive viewing experience that extends beyond the TV screen.
Why is this important? Ambilight technology has been available on TVs that retail in the UK and Europe for over 20 years. This technology uses colored LED lights built into the back of a TV to offer a more immersive experience for users. The LED lights follow the on-screen action, extending the colors from the TV to the wall/surface behind your set. Recommended Videos Why should I care? The new Philips Roku TV is bringing a style of viewing that TV users in the US aren’t accustomed to. Okay, what’s next? While the Philips Roku TV was announced on October 1, 2025, there is little information on its availability as well as pricing. The pricing will depend on the screen size you go for, with the 65-inch option being the most expensive. It’ll be interesting to see how the US reacts to having Ambilight technology on a TV.
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