Why you should get your brows done before a Botox appointment, how to keep your lashes curled all day, and more great advice.
, and editor-approved discoveries—from steals under $11 to truly worth-it splurges. A lot has changed since the inaugural Best of Beauty Awards in 1996—most notably how the awards are presented and their scale.
The first BoB debuted in the pages of a glossy print magazine—today, you cansite and even shop the winners IRL at the Best of Beauty Live event held in New York City. We even give readers a sneak peek into our30th birthday , we can't help but look back at how far this publication has come—and how far beauty has come in general. The industry has made strides in diversity, product innovation, and commercial value.
In the mid-1990s, the global beauty industry was estimated at under $100 billion, compared with roughly $450–500 billion today, according to industry forecasts from firms includingand viral hacks, these were the tips passed from makeup artists backstage, whispered in test rooms, and scribbled into editors’ notepads —small, transformative tricks that quietly shaped how we see and understand beauty.editors revisit the wisdom that’s stayed with them: from longer-lasting mascara and naturally defined brows to instantly brighter skin and beyond.
Michelle Lee, Editor in Chief “I’ve been doing this eye makeup move since college, and I can’t remember where I picked it up, but it easily could have come from a print issue of, I use black powder eyeshadow to line my top lids. I apply it with a stiff square liner brush and smush the tops of the bristles into my lash line from both above and below my lashes, thickening the line as I move outward— it gives the illusion of"During a photoshoot waaay back in 2010, a makeup artist suggested mascara wasn't about enhancing your lashes, but enhancing your eye shape.
It was a minor revelation. I stopped gobbing the stuff on and just started applying it to my outer lashes for an elongated, wing-y effect. I've never looked back.
"because during my interview with Linda Wells, she commented on how spot-on my eyeliner was and asked how my hand was so steady. My tip: no caffeine until after liner application! ”, place your finger in your mouth and pull it out. Do you look like you're shooting NSFW content at the dinner table?
Maybe, but it beats lipstick on your teeth. ”and you want to apply powder-based bronzer or blush on top, make sure to dust on a thin layer of setting powder first. This keeps the creamy base products from eating away at your blush or bronzer, ensuring it will last longer. Makeup artistgave me this tip backstage at fashion week, and I've used it in my own routine every day since.
""For a dewy glow that doesn't disappear, I like to apply a face oil to the high points of my face. Then, I slather on a creamby first brushing the brows downwards to coat the top side of the hairs and then brushing them upwards to coat the bottom side for that Brooke Shields-fluffy brow effect. The same can be done with mascara.
"advice to use brow products that have gray undertones, so you paint both the brow and a shadow beneath the brow at the same time for a more natural look. I do this on my mustache too. It's very faux Freddie Mercury!
""When you're in a pinch and rushing to go out, dab a shimmery neutral eye shadow at the inner corners of your eyes. It works wonders for looking more bright-eyed and awake, even without mascara.
"“Apply your cream bronzer in sheer layers using a soft tapping motion, blending upward to lift your face. And when you think you’re done blending, blend a few more times. ”“If you have a breakout, skip the multi-step concealer routine and put on some red lipstick. On your lips, to be clear.
We call this creating a diversion! ”vitamin C , don't try to stretch out the life of the bottle. Use it lavishly. The active ingredients in most serums start to degrade the minute they're exposed to oxygen.
”"When you look at your face in the mirror, try to look at it the way you would someone you love very much—with openness and appreciation, and affection. Second-best beauty tip: Four to five drops of"Instead of splashing water on your face before cleansing, put cream cleanser on dry skin, then work it in before rinsing it off. I find it leaves my face much cleaner.
"“I've applied sunscreen with a foundation brush for years. It's great for adults and amazing for kids. I keep the brush in my beach bag. ”“As a kid, I hated it, but now, I’m so glad my mom ingrained the importance of a post-bath, head-to-toe lotion lather.
Moisturizing immediately after hopping out of the tub not only feels great but also locks in hydration instantly, which means super-soft skin and no mid-day itching. Thanks, Mom! ”from the arms to the feet, and elbows to heels. Supple skin makes you look fresh.
My go-to is all-natural shea butter and coconut oil. ”"Black people can also get skin cancer, contrary to popular belief, so wear sunscreen and incorporate it into your daily skincare regimen.
"Amy Keller Laird, Beauty Director , apply it in marble-size dabs around your head — at the crown, in the middle of the hair shaft, and near the ends. Finger-comb it all through, scrunch... and then don't touch it until it's dry. It’s so hard not to futz with your hair as it's drying, but when you do, it stirs up frizz.
Once dry, blast dry shampoo an inch down from the roots and through the underside of hair, massage, and go.
""If you have superfine hair that looks gunky or flat after conditioning, condition and rinse out before you shampoo. ""Frizz can be your friend! If you struggle with volume at the roots, don't be afraid to back-comb just a bit and hit it with a flexible-hold hairspray.
"“If you have to cut your own bangs, use fingernail clippers held vertically. They're small enough that you can't really mess up, and it gives your hair a sexy, lived-in vibe.
”“Back when I was a brand new beauty editor and still in my early 20s, hairstylist Harry Josh told me that whenever a few gray hairs decided to make an appearance on my dark black hair, I could just put a little bit of hair dye on gloved fingers and rub the individual strands between my fingers to lightly coat them and make them black again. ”"A must, in my opinion, before injections or facelift consultations: Don't go with overgrown brows.
Get your eyebrows waxed or tweezed professionally so the doctor can see where your eyebrows really are. Otherwise, the injector or surgeon may raise your brows too high.
"“Bring a crystal file to nail appointments: It helps lessen the rough, frayed edges you get from cheaper files and prevents breakage. ”"I call this 'The Sloppy Painter's Pedicure.
' If your nails look like a toddler did them, let them dry, then take a shower and scrape any polish off your skin with a finger as the water rains down. You don't run the risk of taking polish off your nails like you do by touching up with polish remover.
"A makeup artist once told me that I could keep my wings pointed at the same angle by flicking my pen toward the tail of my brows. If your brows grow in evenly, your liner should too.with you always target exposed pulse points like your wrists or neck, and then also spritz your hairbrush with perfume and run it through your hair. It's unforgettable — for you and everyone you meet.
"From prep to product choice, five celebrity tanners share everything you need to know to achieve a natural, streak-free tan at home. Not ready to go all the way but sick of that tell-tale line of demarcation? This hair-color trend is the new way celebrities are mixing it up. A nostalgia-inducing brow pomade, a beachy body mist, a hydrating eye gel, and even more products you’ll love even more this time around.
Get them all for $19.99, valued at $190+!30 Best K-Beauty Deals to Stock Up On Before Amazon’s Summer Beauty Event EndsThe Best Lip Balms to Soothe Dry Lips All Year Round7 Dewy Setting Sprays That Unlock Instant Radiance
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