It's been said that good things come to those who hustle, and in a city like New York, Preston Lopez is proof.
A small business owner used his love of baking and experience in the food industry to come up with the perfect recipe for success. It's been said that good things come to those who hustle, and in a city like New York, Preston Lopez is proof. He describes his Crackl Cookies as a 'gourmet with Latin infused cookie -- crunchy, crispy, chewy, gooey.'
He said his life has been challenging since he was born in the Dominican Republic. He had his first job when he was 14 and eventually worked the night shift at Au Bon Pain and survived by taking home the discarded food. 'I first worked in a whole bunch of restaurants like Au Bon Pain, I worked in Kentucky Fried Chicken and McDonald's,' Lopez said. 'In early 2023, I was looking for ideas and I really needed money. I have this belief that I could do almost anything. Right? So I'm like, I I could do this.' That ah-ha moment was born out of necessity because for Lopez, necessity has been a constant companion.
He is the owner, baker, CEO and marketer of Crackl Cookies -- all from six flights up in a Bronx walkup. He is a one-man show.'When people try the cookies, they they lift me up also, a lot of people when they call me, like, this is the greatest cookies I've tried, this is the best cookie, and it gives me, you know, more strength to keep on,' Lopez said. 'Because a lot of days, I'm being honest, it's hard.' Lopez's message for other kids who might see his story is to never give up and believe in themselves.
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