You probably have plenty of false memories already going back to your childhood. That’s not a knock on you—it’s just human.
In 2005, Will Smith starred in a remake of. It made a minor box office splash before quietly fading away into obscurity. You might have remembered it—which would be strange because I just made this movie up.
And yet, just by reading those two sentences, there’s a solid chance that a good number of you believed it. Not only that, but some of you might have even thought to yourself, “Yeah, I,” even though that movie never existed. This is a false memory, a psychological phenomenon where you recall things that have never happened. If the above story wasn’t enough to trick you, don’t worry: You probably have plenty of false memories going back to your childhood. That’s not a knock on you—it’s just human. We tell ourselves stories and sometimes those stories get told and re-told so often that it morphs into something that’s only a little like the original event.that found that if you asked a auto accident witness how fast a carHowever, this very human phenomenon can also be easily weaponized against us to spread misinformation and cause real-world harm. With the proliferation of AI tools such as deepfake technology, there’s even fear that it could be used on a mass scale to manipulate elections and push false narratives.that found that deepfaked clips of movies that don’t actually exist caused participants to falsely remember them. Some viewers even rated the fake remakes as being better than the originals—underscoring the alarming power of deepfake technology at manipulating memory. However, there’s one silver lining: the study’s authors also found that simple text descriptions of fake remakes also effectively induced false memories in participants. On its own that sounds like a bad thing—and it is! But that finding suggests AI deepfakes may be no more effective at spreading misinformation than less technologically complex methods. What we end up with is a complicated picture of the harms that the tech could create—certainly to be feared, but also replete with its own limitations. “We shouldn't jump to predictions of dystopian futures based on our fears around emerging technologies,” lead study author Gillian Murphy, a misinformation researcher at University College Cork in Ireland, told The Daily Beast. “Yes there are very real harms posed by deep fakes, but we should always gather evidence for those harms in the first instance, before rushing to solve problems we’ve just assumed might exist.” For the study, the authors recruited a group of 436 people to view clips of various deepfaked videos and told that they were remakes of real movies. This included Brad Pitt and Angelina Jolie in
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