American rapper Cardi B has been named as the first ever global brand ambassador for luxury resale company Fashionphile. She has announced the partnership in a statement. They aim to bring together her style, reputation, and cultural authority with Fashionphile's luxury collection. The campaign will feature her engagement with Fashionphile bags.
Fashionphile said that this partnership marks a significant moment for the company by bringing “one of fashion’s most influential collectors” into the conversation around ownership with theexclusively told WWD in a statement.
“I’ve been collecting for years and I always look for the rare colors and hard-to-find pieces. That’s why partnering with Fashionphile felt natural to me — they really understand luxury and authenticity and they have every bag you can think of. ”to be a global brand ambassador because of her “cultural authority and genuine credibility as a collector” — alongside her renown for having an extensive collection of ultra-luxury handbags.
Moreover, the company noted her “unapologetic, transparent approach to luxury” makes her resonate with consumers who view high-end fashion as “both personal expression and long-term investment. ”titled “Get Your Bag” — with video and imagery of the rapper engaging with Fashionphile’s assortment of both rare pieces and recent season favorites, shot in New York. This campaign also taps into the Fashionphile shop-and-sell model and reflects how circularity with acquiring and reselling within pre-loved luxury is interconnected.
Fashionphile said that the campaign also reflects how resale engages within culture today — with access, trust and consumers seeking out style and substance.
“Years ago, when we first saw Cardi B organically share a story featuring a Birkin with our tags still on it, we dreamed of one day partnering with her,” Sarah Davis, founder and president of Fashionphile, told WWD. “We knew she was the perfect fit for Fashionphile because she represents a new generation of luxury and embodies so much of what our brand stands for: confidence, individuality and expressing yourself on your own terms.
Cardi has an incredibly authentic relationship with fashion and truly understands the emotional connection people have to investing in pieces that make them feel powerful. With this campaign, we wanted to celebrate luxury as something personal, expressive and attainable in different ways, which led us right to Cardi. She’s unapologetic, iconic and inspires people to define success for themselves. A true representation of ‘Get Your Bag.
’”Men’s Spring 2023 Trend: Skin ShowZoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met GalaReport Card: Rating the Looks from Paris Couture WeekFirst Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine GeneraleFirst Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese CooperFirst Impressions: Milan Men's Spring 2023 | Day 1Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregorVideo: Bob the Drag Queen Grades Legendary Fashion LooksVideo: Coronavirus Face Shields — See Inside A NYC Pop-Up Factory WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
Cardi B Fashionphile Luxury Resale Shop-And-Sell Model Investing In Pieces Expressing Yourself On Your Own Terms
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Veronica Beard to Open First Paris Boutique in Triangle d’Or Luxury DistrictThe Paris boutique is Beard's sixth international location and reflects the company's global expansion and deep connection to the city's culture and lifestyle.
Read more »
Swatch x Audemars Piguet Royal Pop Resale Prices Drop Following Frenzied Worldwide ReleaseSwatch x Audemars Piguet Royal Pop resale prices drop from early peaks after chaotic launch, though values remain above retail levels
Read more »
Jason Lee Says Cardi B Once Put Him on Blast About His Comments on Ariana Grande: ‘You Crossed the Line’Jason Lee recalled Cardi B putting him on blast for making offensive comments about Ariana Grande.
Read more »
Cardi B Dominates 2026 BET Awards NominationsCardi B leads the 2026 BET Awards nominations, with six nods.
Read more »