Social media is one way zoos worldwide are engaging with people who can no longer visit — their main source of income — and raise some much-needed cash.
Besides jobs, the well-being of the animals is at stake.
About 60% of its members have applied for loans through the federal coronavirus relief package intended to limit layoffs at small businesses and nonprofits. The Oakland Zoo in the San Francisco Bay Area recently brought back more than 200 full-time employees — at least until June — after getting loans under the federal program. It also started an online subscription program offering daily behind-the-scenes videos with animals and zookeepers. It’s $14.95 a month; $9.95 for zoo members.
California’s Monterey Bay Aquarium is captivating people by live-streaming African penguins and sharks. It also created YouTube “MeditOceans” videos for meditating to sights and sounds of ocean creatures. Divers jazzed up their kelp forest maintenance routine with a dance to the Sugarhill Gang’s “Jump On It” in a popular video.Bioparque Estrella, a safari theme park outside Mexico City, is hoping to get by with enough funding until a tentative reopening this month.
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