Principal Analyst, FinTech
marks a significant milestone in its journey from a reporting tool to a comprehensive, AI-powered business intelligence platform. The update introduces more than 100 enhancements, emphasizing AI and machine learning capabilities. With this release, Zoho aims to make complex data analysis accessible and insightful for users across various roles and skill levels.
Zia Insights now delivers diagnostic analytics contextually, aiming to help users understand not only what’s happening but also why it’s happening. This shift towards “decision intelligence” seeks to empower users to make more informed, strategic choices.
The Data Science and Machine Learning Studio is another key addition to Zoho Analytics. Designed to integrate machine learning into analytics workflows seamlessly, it should empower both technical users such as data scientists and non-technical users like business analysts to build and deploy custom machine learning models without extensive coding.
These updates can be particularly beneficial for marketing teams. Enhanced data management and AI-powered insights should allow marketers to consolidate data from various sources, track campaign performance and identify high-performing segments. By understanding the “why” behind trends, marketers can make data-driven decisions and optimize campaigns for better results.
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