Zion Williamson's first sneaker deal could rival LeBron James and Kevin Durant as the richest ever for an NBA rookie.
Zion Williamson is widely expected to be the No. 1 pick in the NBA draft.
It's unclear what Williamson could get in a deal, but some think it could rival LeBron James and Kevin Durant as the richest sneaker deal for an NBA rookie.in the Elite Eight of the NCAA Tournament. "In my lifetime, I think it's going to be the biggest bidding war ever done," Sonny Vaccaro, a famed former marketing executive with Nike, Adidas, Reebok, told DePaula. Vaccaro famously advocated Nike to sign Michael Jordan in 1984. He later encouraged Adidas to sign high school basketball stars like Kobe Bryant and Tracy McGrady as they entered the NBA.
Durant signed a seven-year, $60 million with Nike after turning down a seven-year, $70 million offer from Adidas.
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