Zendaya, Stray Kids, Gigi Hadid and others drove buzz from the Met Gala red carpet, according to Dash Hudson, a social media management platform.
Dash Hudson leveraged its AI-powered Social Listening tool to identify the top five posts from the red carpet, which collectively generated more than 22 million engagements across Instagram, Twitter and YouTube.), with 757,000 engagements. In second place was Zendaya, with 449,000 engagements. Third place was Gigi Hadid, with 370,000 engagements. Fourth place was Sarah Jessica Parker with 348,000 engagements, and fifth place were Dove Cameron and Damiano David, with 347,000 engagements.
Dash Hudson also leveraged its AI-powered Social Listening tool to determine which guests generated the most conversation online. They were in order, Chris Hemsworth, with 1.5 million engagements;’s red carpet, the top five designers performed significantly higher than the fashion and luxury benchmark average of 0.13 percent, reaffirming the engagement associated with the Met Gala, Dash Hudson said.
The engagement rate is calculated by likes and comments divided by followers. This metric provides insight into how much an audience interacted with a piece of content, rather than simply viewing it. Tommy Hilfiger, with an engagement rate of 0.63 percent, 384 percent higher than the fashion and industry benchmark average.
Vivienne Westwood, with an engagement rate of 0.49 percent, 276 percent higher than the benchmark average. Schiaparelli, with an engagement rate of 0.39 percent, 200 percent higher than the benchmark average.Newsletters. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation.
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