Zendaya’s New Favorite Louis Vuitton Bag Is a ’90s Sleeper Hit

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Zendaya’s New Favorite Louis Vuitton Bag Is a ’90s Sleeper Hit
Louis Vuitton
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Zendaya’s go-to Louis Vuitton Diane bag is a reissue of a ’90s classic. Zendaya has been spotted with the Louis Vuitton Diane bag several times this summer, including at Wimbledon.

As a Louis Vuitton ambassador, it’s perhaps no surprise that Zendaya ’s new favorite bag is from the French fashion house. But what you might not have noticed is that the monogram style is a re-edition of a ’90s classic, entitled the Diane. While the actor was first spotted with the bag last July, she’s rarely been seen without it this summer, from her appearances at Wimbledon to her recent visit to Notting Hill.

Although the style was relaunched several seasons ago, it seems like it’s been a sleeper hit, with resale platform Rebag noting that the Diane is now selling nearly twice as quickly as other Louis Vuitton bags on its site. “The re-edition of the Diane bag aligns with the current trend for ’90s nostalgia,” Elizabeth Layne, Rebag’s chief marketing officer, says. “It’s increased in demand over the past several months, likely due to the enduring appeal of the ultra-practical shoulder bag.

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