The fashion giant is finally entering the haircare business for good—with a world-renowned stylist on its side.
that were perfect for the holidays. But that drop, named Glitter in Gold, was just a sneak peak—because Zara is now building up its haircare foundation with a range of six products to launch on Monday, March 4th onover Zoom. “These are like the white t-shirt and sneakers of your hair routine. They’re the basics in your wardrobe that you want and need.”
The choice to work with Palau on this line, named the Everyday Basics, was likely an obvious one for Zara. The British stylist knows hair. He boasts an impressive résumé that includes work on George Michael’s supermodel-studded “Freedom! ’90” music video, a stint as a creative consultant at Redken, and collaborations with every brand from Ralph Lauren to Alexander McQueen. But Palau also knows the Zara customer; he’s been working with the Spanish fashion brand for over two decades.
Not only are the products straightforward, but the packaging is as well. Bottles designed by Baron & Baron boast bright, clashing colors that will stand out on your bathroom shelves, and the easily digestible names mean you never have to question a product’s purpose. “We did, at one point, consider exaggerated names for the products, but at the end of the day, we didn’t want to overcomplicate it,” Palau says.
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