Yum Brands' Recipe For Success: The Story Behind The 2019 Second Quarter Results

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Yum Brands' Recipe For Success: The Story Behind The 2019 Second Quarter Results
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As Yum Brands release a strong set of 2nd-quarter results for 2019, what are the stories behind the figures for the parent company's 3 subsidiaries Taco Bell, KFC and Pizza Hut?

released this week showed another strong set of results, in particular for KFC which saw a 5% increase in same-store sales, achieved in part through a program of store refreshes and renovations, and a real push on coffee sales and the KFC China delivery operations.rollercoaster journeys. Taco Bell certainly retainscrown as the best performing of the trio.

this quarter by 7%, compared with the 3.75% increase that had been expected. Taco Bell has also been keen to capitalise on the overseas potential at times when the U.S market may be sluggish and over-saturated, signing master franchise agreements last year with partners in Spain and Brazil and with ambitious growth plans in place.

KFC is the parent company's middle-man, a generally quietly consistent performer but one which has still seen a 6% same-store sales growth this quarter, almost doubling what had been anticipated. Like its Mexican sibling, KFC has also adapted its menu creatively, working tirelessly with extensive worldwide food development teams to respond to changing tastes in different markets.

It’s a bit of a different story when it comes to Pizza Hut, however. The pizza restaurant and delivery chain has, over the past decade, of results are still stronger than had been predicted—a 2% growth in same-store sales—but it continues to be Yum Brands poorest performing division. The past year has seen the franchise chain making significant efforts to capture more of the pizza delivery market.

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