Won Kim will forge new brand collaborations and work with Yuga Labs senior executives on business strategies.
The giant web3 brand Yuga Labs hired an experienced marketing executive as its Head of Brand Partnerships.
"As head of brand partnerships, my goal is simple: To build impactful partnerships that not only drive brand awareness and engagement, but also contribute to the larger narrative of building culture on the blockchain," Kim wrote on the social media platform X. "My journey into Web3 has been all the feels, and I am lucky to continue building in Web3, and there is no better place to do that than Yuga Labs.
Kim formerly served as the president and strategic advisor of the branding agency FiveStone, head of marketing in North America for the Alibaba-owned newspaper South China Morning Post, head of partnerships and revenue for the news aggregator Digg and brand marketing strategist for the sports channel ESPN, according to his LinkedIn.
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