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, since this winter, and now the patented technology is officially available in Canada. If you haven’t seen it on social media yet, the Bluetooth-enabled, handheld device carries a set of three cartridges, which are available in four colour families — pink, orange, red and nude — and when activated, colour flows from each one into the top portion of the device to create your desired lip shade — up to a whopping 4,000 to be exact.
Calibrated through the Rouge Sur Mesure phone app, users can choose from three different methods to pick a lipstick on the app. There’s the “shade palette” setting, which opens your phone’s front-facing camera to display a colour wheel that can be virtually tried, and the “shade match” setting that allows you to point to a random colour using your back camera to create an exact or similar lipstick.
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