France’s YSL Beauty is bottling up the essence of freedom in a fragrance campaign fronted by a millennial pop star.
British singer Dua Lipa is the face of Libre, a new perfume that is said to be for those who"make their own rules." YSL's latest scent takes reference from its namesake fashion house's own rule breaking, such as its tuxedo eveningwear designs for women.
As the singer releases the bird, music begins to swell. For the campaign, Ms. Lipa recorded her own version of “I’m Free,” a song originally recorded by The Rolling Stones and covered by The Soup Dragons in the nineties. Here she is!!!! LIBRE @yslbeauty @ysl such a surreal 4 days shooting this between Malibu and The Grand Canyon with the dream team @nabildo @vanessmetz @samanthalmua @diegodasilva_ ??????"The campaign communicates that you should be unapologetically you," Mr. Louangvilay said.
On Sept. 3, 2018, Ms. Lipa performed a concert in Amsterdam sponsored by Jaguar with appearances from the Jaguar I-Pace, E-Pace and F-Pace. The collaboration was part of Jaguar’s attempt to promote its suite of electric vehicles ( Social media has become a vital component of brand endorsements, with pressure put on celebrities to be more engaging. According tofrom Celebrity Intelligence and Fashion & Beauty Monitor, only 8 percent of brand survey takers claim to work with celebrity influencers who do not have a social media presence (
Arts And Entertainment Featured Fragrance And Personal Care Industry Sectors News Advertising Arts And Entertainment Elmntl Fragrance And Personal Care Luxury Luxury Daily Luxury Marketing Romey Louangvilay Ysl Beauty
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