YouTube is exploring features for its video creators to capitalize on non-fungible tokens, its chief executive officer said on Tuesday, becoming the latest tech company to tap into a digital collectibles craze that has exploded in the past year.
were working on ways to let users create and sell NFTs on Facebook and Instagram. In December, Instagram head Adam Mosseri said the company was exploring NFTs.
The popular short video app TikTok in September ventured into the craze, announcing an NFT collection designed by some of its top creators. Reddit Inc has also been exploring the space: recent job listings from the company on LinkedIn advertised for several engineer roles for a "rapidly growing team that aims to build the largest creator economy on the internet, powered by independent creators, digital goods, and NFTs."Reporting by Elizabeth Culliford in New York; Editing by Lisa ShumakerSubscribe to our daily curated newsletter to receive the latest exclusive Reuters coverage delivered to your inbox.
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