OPINION | YouTube, TikTok, and Instagram spawned 50 million 'creators' — what could go wrong? by adamlashinsky
that allows a"limited group" of users to accept payments for what they publish on Twitter."This group includes creators, journalists, experts, and nonprofits," Twitter explains in an announcement. Clubhouse, the year-old audio app that says it was about creators from the get-go, has launched both a"Creator First" incubator for individuals who perform on the app and a payment tool to help them make money. Journalists also are rushing the stage.
The cool thing about a cool name is that once it sticks the opportunities for redefinition are endless. Third-party software developers have been creating for the likes of Microsoft and Apple for years. Now they are creators. Adobe commercialized desktop publishing and design software in Silicon Valley's paleolithic era; now it bundles the Adobe Creative Suite for guess who?
The creator economy faces another problem endemic to tech fads: It already is threatening to burn itself out. Creators have discovered that working for oneself is a grind, what with not getting paid to take a vacation and having to pay for health insurance and all the other tedious things big, bad companies handle for their employees. (
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