YouTube is taking steps to try to help viewers better understand if what they’re watching has been created, whether completely or in part, by generative AI.
“Generative AI is transforming the ways creators express themselves — from storyboarding ideas to experimenting with tools that enhance the creative process,” YouTube said in a message shared on Monday. “But viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.”
Recommended Videos Part of the effort to bolster trust on the popular streaming platform includes the launch of a new tool that requires creators to inform viewers when realistic-looking content is made with altered or synthetic media, including generative AI.If a creator marks the content in such a way, the disclosure will show as a label.
YouTube added that it’s not requiring creators to disclose content “that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance.” Additionally, the Google-owned company that creators aren’t required to highlight every instance where generative AI has been used in the broader production process. For example, there’s no need to disclose when the technology has been used to create scripts, content ideas, or automatic captions.
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YouTube lays out new rules for 'realistic' AI-generated videosKris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.
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