YouTube Taps Tara Walpert Levy as VP of Americas, Overseeing Content Partnerships (EXCLUSIVE)
Kelly Merryman, former VP of content partnerships at YouTube, who left last month to join digital security provider Aura
. In the new role, Walpert Levy reports directly to Robert Kyncl, YouTube’s chief business officer. She officially starts in the new role Nov. 29 and will remain based in New York City. Reporting to Walpert Levy are executives overseeing YouTube content verticals and geographic regions. Some of those executives include Jamie Byrne , Ryan Wyatt , Tim Katz and Nathalia Iervolino .
Most recently, Walpert Levy served as VP of agency and brand solutions for Google since 2017. Before that, she led ads product marketing for Google, YouTube and DoubleClick. In that role, she led the team that launched and ran YouTube Brandcast, the platform’s annual upfront-style presentation for marketers and agencies, and YouTube Select , which provides access to ad inventory across top-performing global content.
Before joining Google in 2011, Walpert Levy was president of addressable TV advertising firm Visible World and worked at McKinsey & Co. as leader of the global media and entertainment and sales and marketing practices.. YouTube has commenced a search for a replacement, who will report to Walpert Levy.
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