The NFL’s Sunday Ticket is making its historic move to YouTube starting next season after Google’s rich, seven-year deal with the league. And unless gridiron fans act soon to take advan…
Sunday Ticket includes all out-of-market Sunday regular-season NFL games that are broadcast on Fox and CBS, letting fans catch the action of every team live. That means that if you subscribe to YouTube TV and Sunday Ticket, you’ll be able to watch and/or record every single NFL game during the 2023 season.
YouTube is offering Sunday Ticket in two flavors: bundled with NFL RedZone and without it. Here’s a rundown of the pricing:NFL RedZone also is available through YouTube TV’s Sports Plus add-on package , which among other channels includes Fox Soccer Plus and beIN Sports.for Sunday Ticket, up from the estimated $1.5 billion that DirecTV had been shelling out.
YouTube obviously would like to recoup what it’s paying for Sunday Ticket, but it’s looking at the deal in a broader context. Execs want the exclusive NFL package to drive YouTube TV signups, and they’re also hoping it will help YouTube capture a bigger share of TV ad spending. YouTube is developing special new features for the 2023 NFL season, such as the ability to rewatch key plays as well as access NFL Fantasy data and real-time stats. Just prior to this year’s NCAA March Madness tournament, YouTube TV added a multiview feature — letting customers watch up to four channels simultaneously — which will appeal to Sunday Ticket viewers.
Meanwhile, the NFL last month announced a multiyear deal with investment firm RedBird Capital Partners to form EverPass Media, which will hold exclusive rights to distribute Sunday Ticket to bars, restaurants, hotels and other commercial venues in the U.S. starting with the 2023 season.
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