YouTube’s New Content Credentials Point Toward a More Transparent Future for Video Content

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YouTube’s New Content Credentials Point Toward a More Transparent Future for Video Content
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Google has taken a big step toward improving online content authenticity by adding limited content credentials to YouTube.

While the Content Authenticity Initiative has made significant progress in recent years with Content Credentials and C2PA standards for still images, video has remained a slightly more challenging beast. However, YouTube, the largest video platform in the world, is now utilizing the C2PA standard to attach helpful information for some videos on YouTube.,” YouTube describes its new “Captured with a camera” disclosure as helping to build trust on YouTube.

When creators upload compatible videos with the required C2PA data attached, a new ‘Captured with a camera’ section will appear in the video’s expanded description. As expected, given not only how the C2PA standard works but also the early nature of the YouTube feature, there are limitations to consider. Creators must use tools with built-in C2PA support , and creators must not perform any edits that break the chain of provenance, obscure the source of the video, or save the video in a location that does not support C2PA 2.1 or higher at any point in the capture-to-publish chain. For now, that means a careful workflow.

The very first verified authentic video to feature the new “Captured with a camera” label and information comes fromthat “This is a day that many people have been working towards for many years, and I’m ecstatic that it’s finally here.”a section of text in the expanded description for select YouTube videos, the underlying work is significant and took considerable effort from many people.

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